How Coolers Wine Its Rise To The No. 1 Trend In Social Media
How Coolers Wine Its Rise To The No. 1 Trend In Social Media
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Coolers Wine
Coolers are designed to maintain wine bottles at an ideal temperature. They also guard against excessive humidity which can cause wine to go through a decline and alter its flavor.
These sweet drinks typically contain real fruit juice and are low in alcohol (4-6% ABV). But they're not wine.
The History of Wine Coolers
The wine cooler has been the way of many a trend, rising to popularity and then going out of style. What exactly is a wine cooler, and why did it become an iconic drink?
A wine cooler is a drink that mixes traditional wine with fruit juice or syrup. It's a refreshing and sweet drink that is perfect for summer. It's also a great choice for those looking to stretch their wine bottles.
When the first wine cooler came out, it was a popular choice for adults seeking a refreshing and easy drink to drink. It was distributed by large distributors such as California Cooler, Seagram's, and Bartles & Jaymes.
In the 1980s, wine coolers accounted for 20% of all wine consumed by Americans. But their popularity began to decrease in the beginning of the 1990's. This was due in part to the change in federal excise taxes which made mixing wine and water less lucrative. This marked the beginning of the end for the wine cooler, which was soon replaced by malt-based beverages such as Zima and Mike's Hard.
In the current era, the wine cooler is returning thanks to independent wine drinks producers who are focused on creating drinks that are high-end and with short ingredient lists. They are also insisting on using more natural fruit flavors and wines.
It is possible to make your own wine cooler by mixing wine and syrup or fruit juice Many people prefer to purchase pre-made wine cooler drinks. They are available at numerous grocery stores, liquor stores and specialty wine retailers. These ready-to-drinks, apart being tasty and convenient they are also perfect for any picnic or BBQ. They can be served on the rocks or with a sprinkling of citrus zest. Some of these drinks can even be frozen, which makes them an ideal choice for outdoor entertaining. These drinks are great for any occasion, so long as you keep in mind the proper temperature for your wine cooler.
The California Cooler
The 80's brought the first big wine cooler craze, and the brand that started it all was California Cooler. The bottled concoctions mingled white wine with fruit juice and other perks and were huge hits. California Bottled Products was the company that made them. It began with Michael Crete and Stuart Bewley, his high-school buddy. They handled all the tasks themselves, including brewing, bottling and sales. By 1984 the company was selling 10 million cases per year. This led giant wine producers like Gallo to join the game, flooding primetime TV with ads featuring their own versions of California Cooler, such as the charming old yokels Frank Bartles and Ed Jaymes.
At the end of the decade, the product was dead. Taxes were the death knell for the product in 1991, as Congress increased the excise tax on wine to $1.07 per gallon. The cost of making a wine-based beverage cooler grew, and soon it was surpassed by sweet malt beverages like Zima or Smirnoff Ice.
However, it is possible that coolers will make their return. It may be that a new generation is ready to embrace the irreverent blend of fruity and wine. A cooler is also a more efficient alternative to a fridge in terms of energy consumption. A wine cooler can be positioned on a deck or patio and has screens that let in cool outdoor air.
This beverage cooler that can be collapsible is not just a great wine cooler, but it's great for camping and picnics. It folds flat to fit in your trunk. It is easy to move, thanks to the handle and wheels on the top. Once set up, you will be able to fit a lot more food and drinks in it. It can also be used as an additional seat, and keeps your drinks cool. The in the know cooler also comes with a convenient shoulder strap, making it easy to carry once fully filled.
The 80's Craze
In the 1980's wine coolers were all the trend in the 1980's. White wine and fruit flavors fizzed up to become a popular drink for picnics, beach parties and informal gatherings. The low alcohol content appealed to many people, and the beverage became a symbol of relaxed enjoyment. The popularity of wine coolers grew to the point that many large corporations entered the market, and a range of brands were developed with a variety of flavors. The most successful of them were Bartles & Jaymes and Seagram's Escapes which each offered an extensive selection of fruity flavors that made them household names.
The 80's trend for chilled ready-to-drink concoction also led to an expansion in the industry of sparkling wines. Champagne and sparkling wines were an iconic status symbol for yuppies who wanted to show off their wealth, and many Americans began to drink these bubbly delights on a regularly.
At the time, sparkling wines were more expensive than table wines, but they still provided an easy drink alternative to heavier, full-bodied whites and reds. In a period when wine snobs were becoming increasingly disinclined to drink anything that didn't have the label "vin de vigne," these frothy libations provided vinophiles with a chance to indulge without getting a headache or a sour taste in their mouths.
By the close of the decade however the wine cooler trend was beginning to fade. An enormous increase in excise taxes prompted manufacturers to switch from malt base wines to wine drinks, and by the year 2006 the category was down to less than one percent of sales.
Today, coolers are making a modest return. Many still refer to these wine coolers as wine coolers, however cocktail enthusiasts call them aperitifs or spritzers. They can be a great method to stretch a bottle of wine and to add some sweetness to a light-bodied alcoholic beverage, and they are especially refreshing on a hot day. However, there isn't any legal definition of a wine cooler and many products today don't even contain any wine.
The Perfect Cooler
There is a cooler for everyone, whether you're a wine enthusiast or just want to keep your favorite bottles at the ideal serving temperature. Take note of the space available and the number of bottles you want to store prior to deciding on a wine fridge. Also consider whether you want an integrated wine fridge that is installed inside cabinetry or an independent model that can be placed anywhere in your home.
Wine coolers are an excellent addition to any kitchen, but also in restaurants, bars, hotels, spas, and other facilities that serve beverages. These refrigerators are specifically designed to keep and chill bottles to an ideal serving temperature, and they're the best way to ensure your customers are able to enjoy their drinks at their best.
With a wide range of dual-zone and single-zone options available, it's important to choose the right wine refrigerator for your business. If you're just beginning, then a single-zone cooler will probably be sufficient. However when your preferences change, you may need to upgrade to models with two zones that can accommodate several varieties of wine at the same time.
If you're a snob at wine or just looking for an excellent wine cooler then look no further than the BruTank Vino Portable Bottle Cooler. The double-walled cooler that is vacuum-insulated keeps your bottles of wine chilled for up to 6 hours without ice. This cooler is perfect for picnics, backyard barbecues and dinner celebrations.
The users love the attractive design and compact size of this wine cooler, which is perfect for homes with little storage space. Also, consumers appreciate the quiet operation and precise temperature control offered by this cooler's compressor system. Many people also appreciate the locking system, which offers an additional layer of security for wine bottles.